The seven most dangerous words in business
The trap established businesses continue to fall for.
QUALITY MANAGEMENTSUSTAINABILITY
Too busy, too lazy, too focused on the trees to see the forrest. There are plenty of reasons why businesses take the long and painful road to mediocrity. The phrase "Because that’s how we’ve always done it" is a telltale sign that your business is on a dangerous and slippery slope. Doing things the way you always have is a silent killer of innovation, progress, and long-term success. While systematic quality processes are crucial for consistency, businesses must balance these with a laser focus on continuous improvement to stay competitive. Here’s why relying on “how it’s always been done” can be dangerous:
Destroys Innovation
When businesses cling to outdated processes, they close the door to innovation. Innovative companies know that if they aren't peddling forward, they are going backward. They invest time and resources in improvement and are always looking for new and better ways to serve customers or improve efficiency. Innovation comes from allowing the business to question current methods and encouraging new ideas.
Feeds Complacency
By settling for the same old processes, businesses risk becoming complacent. Missed opportunities, loss of competitive edge, and stagnation follow closely, destroying value in the process. The market is constantly evolving, and businesses that don’t adapt risk being left behind.
Stops Problem Solving
Businesses should constantly seek ways to improve quality, reduce waste, and optimise performance. When teams accept processes simply because “that’s how it’s always been done,” they miss the chance to solve underlying problems and drive efficiency.
Failing Customer Needs
Customer expectations change over time, and businesses that don’t adapt to these shifts can lose relevance. Continuous improvement means understanding, reviewing, and updating your key processes to meet the changing needs of your market, ensuring your business stays competitive and customer-focused.
Quality Management Systems embrace the concept of continuous improvement and ensure that complacency doesn't creep in avoiding doing things just because that's the way they've always been done.
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